Sydney FC and Webjet are celebrating the second anniversary of their front of shirt sponsorship this week by announcing record exposure values for a Hyundai A-League corporate partnership.
The Sky Blues and Australia and New Zealand’s leading online travel agency signed their first agreement on August 3rd 2012, and in February this year Webjet committed to another two years as Principal Sponsor following a series of record results.
The partnership drew the highest sponsorship exposure values in Sydney FC and Hyundai A-League history during its first season (2012/13), and the newly released figures for season two (2013/14) have reached new heights with Webjet’s exposure value totalling more than $4.3 million, an increase of 12% on season one.
That reinforced the record as the Hyundai A-League’s highest ever sponsorship exposure value, with Sydney FC also topping the TV audience ratings for both Fox Sports and SBS.
Significant increases in exposure were also seen in online media with a figure close to $2.2 million being reached, a rise of 33 percent from year one, thanks to increased pictorial and video exposure.
In season two the front of jersey again proved to be the most valuable avenue for Webjet’s exposure, with a media value in excess of a million dollars. This was closely followed by exposure for non-playing apparel.
Sydney FC Chief Executive Officer Tony Pignata said: “Our partnership with Webjet has been a major success for all concerned and we have an excellent relationship. Sydney FC has a strong brand and has been able to achieve exposure unparalleled in the Hyundai A-League for Webjet.”
Webjet Managing Director, John Guscic believes the partnership can achieve further success in the coming years.
“We are delighted once again to continue our partnership with the Sydney Football Club and look forward to continued growth and record exposure values for both companies,” he said
Webjet have an agreement to remain Sydney FC’s front of shirt sponsor until the end of the Hyundai A-League season 2015/16.
*Data provided by Repucom.
