Popovic Kicks-off Player Escort Competition

More than 100 children from local sporting organisations took part in a football coaching clinic to kick-off the launch of a nationwide competition

More than 100 children from local sporting organisations took part in a football coaching clinic to kick-off the launch of a nationwide competition which aims to encourage sportsmanship values in children, and provide 10 lucky 6-10 year olds with the once-in-a-lifetime opportunity to walk on the field with the Australian team at the 2010 FIFA World Cup™ in South Africa.

Former Socceroo and current Sydney FC assistant coach, Tony Popovic was on hand at the event, together with Football NSW technical coaches, to take the kids through a series of training drills specifically devised to teach the values of sportsmanship.

“Whatever sport you-re into, learning to be a ‘good sport- - teamwork, winning and losing with good grace, communication, social interaction - not only make playing more enjoyable, but experts also believe these are essential life-skills which, if learned from a young age, can greatly benefit a child-s personal growth and wellbeing.” Popovic said.

“It-s great to see a competition which actively promotes and encourages these values.”

The McDonald-s Player Escort Competition is open to all Australian children between the ages of 6 and 10 as at 20 June 2010.

The competition requires entrants to log on to McDonald's and complete a comic story about “The Spirit of Sportsmanship.” The closing date for entries is 31/3/10.About The McDonald-s Player Escort Program

McDonald-s is a global sponsor of the 2010 FIFA World CupTM The McDonald-s Player Escort Competition is one of the properties designed to bring this sponsorship to life and provide children with a once-in-a-lifetime sporting experience.

The competition requires entrants to log on to www.mcdonalds.com.au/playerescort and complete a comic story about “The Spirit of Sportsmanship.” Entrants do this by creating their own avatar; selecting features, facial expression, uniform etc.

They then choose one of three sportsmanship values (teamwork, fair-play or good winner/loser) to write a story about a personal experience relating to the theme.

Finally they are required to create their own visual design of the comic story by dragging images - for example sporting equipment, onto their personalised pages to help tell their story.

The McDonald-s Player Escort Competition is open to all Australian children between the ages of 6 and 10 as at 20 June 2010. The closing date for entries is 31/3/10.

Entry details and full terms and conditions can be found at McDonald's

The 10 winning children will each walk on to the field with an Australian player at the Australia versus Ghana match on June 19 in Johannesburg.